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Were sad to see such a popular, well-loved brand like LEGO being used by Shell, with the willingness of LEGOs bosses, to help clean up its disreputable image. Greenpeace loves LEGO. 2014-07-11 · Salva el Ártico (Greenpeace) - Duration: 1:40. Greenpeace España Recommended for you 2014-08-11 · Five Greenpeace campaigns against companies: Lego, Barbie and Shell Posted on August 11, 2014 by cebsustainability “Following Greenpeace’s latest campaign against Lego, a look at five of its most high profile actions against companies and where it got them” 2014-11-07 · Initiating campaigns to block the major oil companies, Greenpeace is employing a strategy that targets major oil company partners, as well.

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Happy Lego polar bears, huskies and Inuits are enjoying a pristine Lego Arctic landscape when a monstrous drilling team appears and shatters the ice. Greenpeace launched its latest campaign against Arctic drilling earlier this week by attacking Lego’s Shell Gas Station sets. ‘Shell is very obviously using Lego as a way to increase their 2015-10-15 · On July 2014, Greenpeace launched a global campaign to protest against Shell’s plans to drill for oil in the Arctic, and urged the toy company LEGO to end its long-running relationship with the company. A non-profit environmental organization, Greenpeace has been campaigning to save the Arctic for a number of years. Through its “Ken dumps Barbie” campaign, Greenpeace was able to “force” Mattel to avoid using controversial packaging sources at that time (mainly Asia Pulp and Paper). This year, Greenpeace has set its sights on another manufacturer of children’s toys: LEGO, that venerable institution of childhood, the one that helped us learn how to build, then destroy, all sorts of objects. The challenges we face.

Were sad too. Were sad to see such a popular, well-loved brand like LEGO being used by Shell, with the willingness of LEGOs bosses, to help clean up its disreputable image.

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Dozens of children built giant Arctic animals out of LEGO on the doorstep of Shell’s London HQ, in playful protest of their favorite toy’s partnership with the oil company planning to drill the Arctic. Environmental campaign group Greenpeace launched a global campaign against Danish toy company Lego over its advertising partnership with Shell on Tuesday.

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Given Shell's recent Lego has remained fairly tight-lipped since the campaign began, referring media to the company’s earlier statement today from Jørgen Vig Knudstorp, CEO of Lego: “The Greenpeace campaign focuses on "The Greenpeace campaign uses the Lego brand to target Shell.

2014-07-02 LEGO just gave us awesome news: after a three-month campaign supported by more than a million people worldwide, LEGO has announced it will not renew its contract with the oil company Shell. It's a huge blow to Shell's strategy of partnering with beloved brands, to clean up its dirty image as an Arctic oil driller, and a huge victory for everyone who supported the campaign. Danish toy-maker Lego announced on Wednesday it was cutting ties with Royal Dutch Shell after an extended campaign by the environmental group Greenpeace. "The Greenpeace campaign uses the Lego Greenpeace launched its latest campaign against Arctic drilling earlier this week by attacking Lego’s Shell Gas Station sets. ‘Shell is very obviously using Lego as a way to increase their 2015-10-15 In July 2014, Greenpeace launched a global boycott campaign to persuade Lego to cease producing toys carrying the oil company Shell's logo in response to Shell's plans to drill for oil in the Arctic.
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Oct 9, 2014 Danish toy maker Lego says it won't renew a deal allowing Shell to hand out Lego sets at gas stations in some 30 countries, following a viral  Oct 9, 2014 A Greenpeace campaign targeted the toy company for teaming up with Big Oil. Lego to discontinue Shell-themed toys after Greenpeace campaign The Lego Group, the company that makes children's favourite Lego toy construction sets, is to  Greenpeace wanted to invigorate the well-established Save the Arctic campaign to attract enough new supporters to take on Shell's partnership with LEGO. Oct 9, 2014 Lego has bowed to increasing pressure from Greenpeace and ended its marketing partnership with Shell, saying it will not renew its contract  Oct 9, 2014 Chile to protest against Shell's oil search in the Artic region, and also to "The Greenpeace campaign uses the Lego brand to target Shell. Oct 9, 2014 Today we got the awesome news: after a three-month campaign supported by more 1. The most viral video in Greenpeace history people held small but furious protests against their LEGO bosses' partnership with She http://www.theguardian.com/environment/2014/oct/09/lego-ends-shell-partnership-following-greenpeace-campaign?CMP=twt_gu.

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3. Rise of the LEGOlution. 2014-10-09 · Greenpeace activists staged a three-month campaign against Lego's marketing relationship with Shell. Lego is set to ditch a 50-year relationship with Shell after coming under intense pressure over Greenpeace is attacking the beloved children’s toy company LEGO for partnering with the oil company Royal Dutch Shell to put their logo on the company’s plastic building blocks.